1: Website Optimizer runs ______ on a portion of a website's traffic to determine what content users respond to best.
Java applets
+ experiments
safety checks
none of these
slowly
2: ______ is defined as testing different values for the same variable.
Uni-testing
Multivariate testing
none of these
+ A/B testing
Solo-testing
3: Website Optimizer only works with static HTML pages.
+ true
only when hosting on Apache servers
only when hosting on Tomcat servers
false
only when hosting on IIS servers
4: Website Optimizer may be used on ______ website(s).
one hundred
+ one
more than one
none of these
two
5: _____ is the practice of presenting a version of a web page to search engines that differs from the one visitors see in order to purposely deceive search engines and manipulate search index rankings.
testing
concealing
none of these
+ spamming
cloaking
6: Website Optimizer reports use _______ to represent the number of visitors reaching the conversion page after viewing the test page for a given presented combination.
+ conversions / visit
conversions / experiment
conversions / visitors
none of these
visits / visitor
7: The ______ rating measures a section variant's relevancy to a given experiment.
section / experiment ratio
section relevance rate
none of these
section relevance rating
+ section relevance percentage
8: ______ can take advantage of the Google Website Optimizer tool.
none of these
web content designers
+ all of these
webmasters
marketing managers
9: Website Optimizer will arbitrarily end an experiment if it determines definitive experiment results.
+ true
only when using static HTML pages
only when using a CMS
false
only when using CSS
10: Website Optimizer issues a/an ______ to each new test page visitor in order to recognize returned visitors within a specific time window.
order
hit
request
none of these
+ cookie
11: The _____ decides what content visitors see.
none of these
tracking script
all of these
+ control script
goal script
12: If a visitor hits a goal script without having first hit a test page first then the visit is _______
+ not counted in the experiment
flagged with an error
put into a holding group for review
still counted in the experiment
none of these
13: To run an experiment, you must add _____ to your test page and conversion page.
tags
code comments
none of these
+ all of these
permalinks
14: If you leave either the test page or conversion page field blank in an A/B Experiment, Website Optimizer will _____.
all of these
fill them in for you
+ generate an error message
none of these
continue with no input
15: Google recommends making a final check before starting an A/B Experiment by clicking on the "Preview" link.
+ true
false
There is no "Preview" link in Website Optimizer
only when using static HTML pages
only when using a CMS
16: A/B experiments spanning multiple domains can be handled by the simple A/B testing interface.
only when using CSS
+ false
only when using static HTML pages
only when using a CMS
true
17: A/B experiments are the more complex version of testing with Website Optimizer.
only when using static HTML pages
only when using a CMS
+ true
only when using CSS
false
18: A/B experiments are good for webmasters that have low-traffic sites but want their results _____.
+ quickly
in UML-format
in ASCII-format
none of these
slowly
19: Pages with _____ traffic are generally faster to optimize than those with ____ traffic.
none of these
medium, high
low, high
+ high, low
low, medium
20: Once an A/B Experiment is done, experiment script may be removed from your web pages.
only when using static HTML pages
only when using a CMS
+ true
only when using CSS
false
21: Multivariate Experiments require you to supply ________.
test pages
an experiment name
none of these
a conversion page
+ all of these
22: Multivariate Experiments require _____ different types of scripts on _____ pages.
3,2
4, 2
2,3
+ none of these
2,4
23: You can limit the number of visitors participating in a Multivariate Experiment by selecting a ______ next to the "Total traffic sent through this experiment" prompt.
+ percentage
link
ratio
none of these
checkbox
24: Multivariate Experiments may not be stopped until the Website Optimizer has identified a clear winner.
only when using static HTML pages
+ false
only when using a CMS
only if you're logged in with an AdWords account
true
25: Page section reports have the same number of columns as combination reports.
false
only when generated for Apache servers
only when generated for Tomcat servers
only when generated for IIS servers
+ true
26: Test Pages are used in _______ testing for experimenting with different content variations.
Gaussian
Hypothetical
+ Multivariate
none of these
Univariate
27: The _____ is used in multivariate testing so you can experiment with different variations in your content.
none of these
home page
+ test page
optimizer page
about page
28: Test Pages are used in multivariate testing to allow webmasters to experiment with different _____ in web page content.
permutations
+ variations
none of these
combinations
integrations
29: Multivariate Experiment scripts _____.
trigger visit and conversion data collection
access experiment data stored on the Website Optimizer server
+ all of these
none of these
identify which page sections will be varied for the experiment
30: Pages must be _______ before they can be used in a test.
+ highlighted
none of these
isolated
deleted
blocked
31: In reports, the ______ section displays the percent improvement over the original combination or variation.
+ improvement
none of these
all of these
variants
increase
32: The _____ value reveals the probability that a given combination's mean conversion rate will defeat that of the original page as an experiment progresses.
all of these
+ chance to beat original
chance to beat default
chance to tie original
none of these
33: Follow-up experiments enable you to ___________.
+ maximize conversion by delivering the winning combination to the majority of your website's visitors
reduce the need for efficient webserver use
reduce webserver resources
none of these
get a definite amount of increased website visitation
34: The "disable losing variations" setting has _____ as one of its performance control settings.
medium
+ none of these
passive
aggressive
moderate
35: The estimated conversion rate is derived from collected data using a _________ distribution.
Taguchi
none of these
+ Freudian
Newtonian
Gaussian
36: If one variation emerges as a clear winner in its section, in the future it will exceed the performance of any other variation in that section with a ____ confidence or better.
0%
+ 1%
none of these
1%
1%
37: An experiment's winner is defined as a combination with a conversion rate range that is both higher than all others and _______.
+ does not overlap any other
overlaps others
is lower than the original page
is only made up of static content
none of these
38: ____ is data collected when the conversion page is viewed by a visitor.
none of these
+ javascript identifier
none of these
test page hit
displayed combination
39: ______ is a key factor used by the Website Optimizer Duration Calculator.
section views
+ Expected improvement
none of these
% spiders
result combinations
40: _____ is a factor used to determine the actual length of time an experiment needs to run in order to get good results.
+ all of these
Percentage of user participation
Current conversion rate
none of these
Website traffic
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